Home / Internet News / More than a year after the P & G ultimatum: are brands safer? Is the purchase of programmatic ads more transparent?

More than a year after the P & G ultimatum: are brands safer? Is the purchase of programmatic ads more transparent?

more than a year after the p g ultimatum are brands safer is the purchase of programmatic ads more transparent - More than a year after the P & G ultimatum: are brands safer? Is the purchase of programmatic ads more transparent?

Slightly over a yr in the past, in January 2017, Marc Pritchard, head of the Procter & Gamble manufacturers, threw a glove. Annoyed by way of the proliferation of frauds, abuses, sloppy executions and probably doubtful blunders, Pritchard dared to dare virtual advertisers to "develop up" or to have P & G put up its commercials. Along with an intensive evaluate of media-agency contracts, Pritchard demanded trade visibility metrics, fraud coverage and 3rd celebration verification.

It was once only a signal that manufacturers have been uninterested. In March 2017, greater than 250 advertisers boycotted Google and YouTube after commercials seemed along extremist movies on YouTube. P & G itself has fetched greater than $ 140 million in virtual promoting, bringing up issues over loss of transparency and the chance to emblem protection.

[Read the full article on MarTech Today.]


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1518897002 285 thinfilm nfc compatible magnets allow campari customers to restock their refrigerator - More than a year after the P & G ultimatum: are brands safer? Is the purchase of programmatic ads more transparent?

Robin Kurzer started his occupation as a day by day journalist at Milford, Connecticut. She then made her mark on the earth of promoting and advertising and marketing in Chicago in companies similar to Tribal DDB and Razorfish, growing an award-winning paintings for plenty of main manufacturers. For the previous seven years, she has labored as a contract creator communicator in more than a few trade sectors.

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